Website design for a boutique interior design studio
CARA SANTINO INTERIORS
Cara Santino, a talented interior designer based in Chicago, owns a boutique interior design studio of about three years. The studio’s specialty is residential homes, specifically sustainable design with a lean towards modern living for busy families. Cara has received positive reviews from the local clients she’s worked with.
She’s so delightfully passionate about her work and would love to strengthen her brand as a specialist in interior design, but she doesn’t consider her website to be a true reflection of all she has to offer.
PROJECT DETAILS
The Challenge
Cara approached us about the challenges of running her interior design business, which included spending countless hours answering email enquiries and posting on social media trying to gain traction.
But she found it incredibly exhausting and felt it robbed her of precious family time.
Life can be chaotic enough and she wanted her business to not only help support her financially but also support her with calm and ease.
Cara was looking for ways to improve her website to help the business run more efficiently and save time, but had no idea where to start and was generally intimidated by the tech. She’d created a simple budget-friendly website when she’d first started the business, but things had hit a wall.
With her growing family in mind, she was keen to increase her revenue by attracting more premium clients who value her expertise and are willing to invest in bigger-budget services.
CONFIDENTLY REINVEST IN YOUR BUSINESS
Cara was ready to start commanding higher fees for her work. She knew it was time to take that next step and reinvest in her business by creating a high-end website that strengthens her brand, streamlines her processes, and attracts premium clients.
We’ve been there too… and we were ready to help!
Website Strategy
We started strategizing with Cara on an informative call. Our plan included auditing her existing website to find the strengths and weaknesses, followed by:
Highlight the most profitable and enjoyable services
Curate projects to attract desired clientele
Create features and automations to save time
Improve user journey and conversion
Website Design
Highlight the most profitable and enjoyable services
In selecting the core services that are her most rewarding and profitable, Cara would be signaling the type of clientele she wants to attract. Each service overview was crafted mindfully, including key words related to sustainable interior design. And we linked each service with a case study in her portfolio to demonstrate successful outcomes.
Curate projects to attract desired clientele
In unison with streamlining her service offerings, she selected three projects that reflect her design aesthetic as well as the type of client that she’s looking to engage with. We included the project details, which speak to her talents and strengths as a leader in sustainable residential design.
Create features and automations to save time
Cara often received email enquiries that just weren’t a good fit for her business. And responding to those emails was time consuming. Some enquiries were mismatched budget-wise, and her growing frustrations over poor-fit leads prompted us to set up a more comprehensive intake form that included budget-ranges and expectations. We helped set up automated responses and connected her intake form to a CRM, which helps her organize high-value leads and saves her a ton of time.
Improve user Journey and conversion
Part of the website strategy we apply is guiding visitors through the site not only visually, but with messaging. The goal is to building trust and instill confidence in the potential client that they’re in the right place. We simplified Cara’s navigation and utilized clear, strong calls-to-action to take visitors on a friction-free journey from discovery to booking.
“Porta Blu Design understood my vision and built a website that truly reflects who we are as a studio. Not only does it look beautiful, but it’s also working smarter — attracting the right clients and saving me hours every week. It’s been a total game-changer for my business.”
The Results
An elevated brand presence that became a strategic business tool — driving more profitable, better-fit projects to support steady, sustainable growth for her studio.
✓ Improved lead quality
✓ Elevated aesthetic and user experience
✓ Increase in more profitable projects
✓ More leisure time with family
Cara’s new website now reflects the sophistication and purpose behind her design philosophy. By refining her services, curating standout projects, and integrating smart automations, her online presence attracts the right kind of clients — those who value sustainability and thoughtful design.
The new site has streamlined her inquiry process, reduced time spent on unqualified leads, and elevated her brand image to match the high caliber of her work. Most importantly, it positions her studio as a trusted choice for homeowners seeking modern, sustainable interiors in the Chicago area and beyond.
Get ready to captivate and convert the premium clients you desire to work with.
We design websites paired with thoughtful strategy and intention—solving costly problems for our clients, like unclear messaging, poor lead quality, and underperforming websites.
The result is a fully custom site that feels bespoke, supports your goals, and empowers you to confidently grow your business.