3 Website mistakes interior designers make and how to fix them
If you’ve been in business for a few years, you already know your magic.
✨You create spaces that feel like “finally.”
✨You solve problems your clients didn’t even realize they had.
✨you bring beauty and order into homes that feel chaotic, cluttered, or unfinished.
But is your website communicating that same clarity and confidence your work delivers?
For many interior designers stepping into a premium market, the website becomes the biggest bottleneck—not for lack of talent, but because the words, structure, or strategy behind your site may not carry your value.
Let’s look at three mistakes interior designers often make on their websites—and how to fix them so your dream clients feel seen, guided, and excited to book a consultation with you.
1) Vague website messaging (or too designer-centered)
You’ve probably seen this (or written it) countless times:
“We create beautiful spaces”
“Offering full-service interior design”
“Transforming homes with timeless style”
There’s nothing wrong with these statements. They’re just not doing you any favors.
Your ideal premium client isn’t looking for ‘beautiful spaces.’ She’s looking for someone who understands her lifestyle, her challenges, and her goals.
If your messaging sounds like every other designer, she’s not going to immediately recognize that you’re the one who can help her.
Instead, your site should clearly communicate:
Who you’re best at helping (busy professionals, families, luxury homeowners, down-sizers, etc.)
What problems you specialize in solving
How your approach is unique
The experience clients have while working with you
Premium clients are looking for alignment, clarity, and leadership. If they don’t feel that within the first few seconds of landing on your homepage, they’ll quietly click away—even if you’re the perfect fit.
✨The Fix
Use warm, client-centered messaging that speaks to their needs, not just your process. Replace generic headlines with phrases that help clients instantly think: “She gets me.”
For example, instead of “Full-service interior design tailored to your style,” you could try:
“Your home should feel as calm and pulled-together as the life you’re building — but getting there shouldn’t feel overwhelming. I help busy professional women create beautiful, functional spaces they can actually live in and love.”
Why this works:
It speaks directly to a specific client (“busy professional women”).
It acknowledges her pain point (“overwhelming”).
It paints a picture of her desired outcome (“calm and pulled-together”).
It positions the designer as a guide, not just a service provider.
It elicits an emotional response (“That’s me. She gets what I’m dealing with.”).
2) Unclear or confusing services
You might know exactly what you offer, what’s included, how long it takes, and who it’s for… but your website visitor doesn’t.
If your services are vague or too similar, premium clients hesitate—and hesitation kills conversions.
Common problems include:
No clear breakdown of what’s included
No differentiation between service tiers
Descriptions that assume the reader already understands industry jargon
Long paragraphs that explain the process but not the benefits
No direction on how to get started
At the premium level, clients aren’t just hiring you for a room design. They’re hiring you for a guided, trustworthy experience. Your services page is where you prove you can deliver that experience.
✨The Fix
For each service item, you’ll want to include:
Who it’s for and what outcome the client can expect
What’s included - a brief overview so as not to overwhelm
General timeline and general investment (if you choose to share it)
A single, confident call-to-action about what the website visitor should do next (ie. Click here to get started )
Bonus: On your services page, add a brief section explaining step by step how the general process works.
When your services are organized, transparent, and show how clients benefit from your expertise, clients immediately view you as someone who runs a premium, professional, and reliable business.
3) A portfolio that looks beautiful, but doesn’t tell a story
You already know this: You produce high quality, gorgeous work.
But relying on photos alone limits you—because without context, visitors see the result, not the value you brought to the project.
And value is what premium clients hire for. Your future clients want to understand:
Why the client hired you
What wasn’t working in the space before
What goals, preferences, and constraints you worked with
What your design vision was
The challenges you navigated
How the space changed their daily life
The emotional impact of the transformation
When you include these elements, your portfolio stops being a gallery and becomes a set of mini-case studies that demonstrate the depth of your expertise and the tangible results you deliver for clients.
✨The Fix
Share a brief narrative for each project. You don’t need an essay—just enough story to help a client think, “I see myself in this. She could solve my problem, too.” That emotional connection is what leads to high-quality inquiries landing in your inbox.
Ready to attract premium clients? Take the next step and transform your website today.
Your website should work as hard as you do.
When your messaging is clear, your services highlight client benefits, and your portfolio tells a compelling story, you attract clients who value your expertise and the transformation you deliver.
If you’d like help improving your website, or want more clarity on how to present your services, we’d be happy to support you.
Reach out today. Let’s make sure your online presence reflects the elevated interior designer you are.
