7 Reasons why interior designers shouldn’t rely exclusively on social media
Interior designers love the visual power of platforms like Instagram, Pinterest, and TikTok—and for good reason. Social media is an incredible place to share your work, get discovered, and connect with potential clients.
But while it can be an essential part of your marketing strategy, it definitely shouldn’t be the foundation of your business.
Here’s why I encourage every interior designer to build—and prioritize—a professional website alongside their social presence.
1. Your website = Full creative freedom
Social media profiles lock you into someone else’s template: a bio, a grid, a profile picture, and little else. On your own website, every pixel is yours to command.
Your website is your creative playground, letting you shape everything from layout and fonts to your brand’s personality and portfolio. No social platform can match that level of freedom.
2. You aren’t at the mercy of algorithms
Social media platforms decide who sees your content, when they see it, and how often it shows up. Their policies shift constantly, and their decisions always prioritize their bottom line—not yours.
Your website follows your rules. No algorithm can limit your visibility or hide your best work.
3. You own your website—social media is rented space
A website is your online home. You own it, you control it, and no one can take it away.
Social media is more like renting a room. If the platform changes, has issues, or shuts down, your business could be in trouble.
Think back to the day Instagram went dark—or when TikTok hovered on the edge of being banned. Designers who relied solely on those platforms suddenly had everything on the line.
4. A professional website boosts credibility
A well-designed website instantly communicates professionalism. It shows that you’re serious about your craft, committed to your clients, and invested in your business.
For potential clients, credibility matters. It influences how they perceive your process, expertise, and reliability—often before they ever book a discovery call.
5. Broader reach beyond social platforms
Anyone searching online can find your website, not just people on one platform. With good SEO and useful content, you can reach more people and target your audience better than with social media alone.
6. A website positions you as the expert in your niche
Your site is the perfect place to publish helpful articles, showcase projects, highlight testimonials, and curate a visual aesthetic that tells your brand story.
All of this helps position you as the go-to expert in your field—and it builds trust long before someone hits “contact.”
7. Websites convert better—period
Social media is built for scrolling, not converting.
Websites are built for action. Whether it’s booking a consultation, filling out an inquiry form, or scheduling a walkthrough, your website works 24/7 to move visitors from interested to committed.
Bottom line: Use social media as a tool, not a foundation.
Social platforms are powerful, but they shouldn’t carry your entire business. Your website is the only online asset you fully own and control.
When you build a strong website and use social media to support it, you’re creating a marketing system that’s sustainable, stable, and designed to grow with you—not disappear overnight.
If you’re ready to build a website that truly reflects your interior design expertise—and moves your ideal clients from “just browsing” to “where do I sign?”—I’d love to help.
Book a complimentary discovery call, and let’s chat about how we can elevate your online presence and create a digital home your business deserves.
