3 Simple website SEO steps for interior designers
Let's be honest. SEO can feel like a whole other language.
And if your eyes glaze over the moment someone mentions "algorithms" or "metadata," you are absolutely not alone.
The truth is, some of the most powerful things you can do for your online visibility are very simple, and they’re relationship-driven.
And you can start today.
The three steps listed below are designed for the interior designer who is brilliant at what she does, deeply busy, and has exactly zero desire to learn another tech.
No plugins. No dashboards. No coding. Just practical, doable actions that genuinely move the needle. Because Google cares a lot about things that happen outside your website, too.
So pour yourself a coffee, and let's walk through them together.
✨ And if you read through to the end, you’ll find a little bonus freebie to enjoy ;-)
STEP ONE
Claim your Google Business Profile
If you haven't done this yet, it's the single highest-impact thing you can do for your local visibility.
Your Google Business Profile is the listing that appears in Google Maps and in that little card on the right side of search results when someone looks up your business name.
Once your profile is live, Google rewards businesses that show signs of life. That means posting an occasional update (a new project, a design tip, a seasonal offer), responding to reviews, and keeping your hours current. Even one post a month makes a meaningful difference.
How to set up a Google Business Profile
Go to business.google.com and sign in with your Google account.
Search for your business name. If it exists, claim it. If not, create it.
Add your business category: "Interior Designer" or "Interior Design Studio.”
Fill in your location, service area, phone number, and website.
Upload at least 5–10 of your best project photos.
Write a warm, 2–3 sentence description of who you help and what you do.
STEP TWO
Ask happy clients for a Google review. And tell them what to say.
Google reviews are one of the strongest trust signals in local search.
The more you have (and the more detailed they are) the more Google sees you as a credible, established business worth putting in front of searchers. But here's what most designers don't realize: the words inside a review matter.
When a client writes that you helped them design their "open-concept kitchen remodel in Denver," Google picks up on those keywords. That review is now quietly working for your SEO every single day.
The secret? Give them a little nudge.
Most happy clients are genuinely willing to leave a review.
But they just don't know what to write, and life gets in the way. Make it effortless by sending a warm, brief message with a direct link to your Google review page and a gentle prompt about what to mention.
A sample Google review request
Hi [Name]!
Working with you on your [living room / kitchen / home] was such a joy — I'm so proud of how it all came together. If you've been meaning to leave a Google review, I would truly love that. Even just a few sentences about your experience and the specific project we worked on together goes such a long way. Here's the link: [your Google review link].
Thank you so much — it genuinely means the world. 🤍
How to find your Google review link
Go to your Google Business Profile at business.google.com.
Click "Ask for reviews" in your dashboard.
Copy the short link Google provides. This takes clients directly to the review box.
Save it in your phone's notes so it's always ready to share.
STEP Three
Create an FAQ page or write a blog post that answers your most common questions
Think about the questions you get asked most often by potential clients, and write genuine, helpful answers to them.
That's it. That's the step.
Here's why this works: Google's entire job is to connect people with answers to their questions.
When someone types "how much does an interior designer cost in [city]" or "where do I even start with a home renovation?" Google is looking for a trustworthy page that answers that question well. Your blog post or FAQ can be that page.
How to write FAQs (without overthinking)
Open a blank document and pretend you're answering a client's email.
Write the way you talk. Be specific and warm.
Share your actual perspective — that's what makes your answer worth reading instead of a generic article from a design magazine. Aim for somewhere between 400 and 700 words, and end with a simple invitation to reach out.
You already know the answers. The only difference between a helpful email to a client and an SEO-friendly blog post or FAQ page is that you've hit "publish."
Google — and future clients — will thank you for it.
Common questions interior designers get asked
"What areas do you service?"
"How much does it cost to hire an interior designer?"
"How long does a full room redesign take?"
"Where do I start if I want to renovate my whole house?"
"Do I need to buy all new furniture, or can you work with what I have?”
You’ve got this!
Small Steps, Real Results
None of these steps require you to learn a new platform, hire a developer, or spend a weekend deep in your website settings.
They require something you already have in abundance: genuine relationships, real expertise, and a story worth telling.
Pick just one of these to focus on this week. Claim your profile, reach out to one past client, or draft the first few lines of that blog post you've been meaning to write. Progress compounds. And before long, you'll have a steady stream of ideal clients finding you, rather than you chasing them.
And if you'd love a clearer picture of exactly where your website stands and what's getting in the way of those dream clients finding you? That's precisely the kind of conversation we love having.
Reach out anytime. Our inbox is always a friendly place.
Grab your free SEO + GEO checklist
Want to dive a bit deeper? We created a checklist made specifically for those who want to fortify their website’s SEO + GEO foundation.
No spam, ever. Just good resources for interior designers who mean business 😉
